Home is where the additional income is – 13 blog revenue streams

 Once you have your WordPress Website set up there are plenty of things you can do to help it help your business. As well as using it to attract new clients and stay in touch with existing ones you can also use it to earn an additional income for your business. One that is passively made so you can continue to run your business.

13 blog revenue streams

 

Sell an eBook. This is the first choice for most business experts. You are an expert on your business and how you help your customers/clients so why not put that into an eBook and sell it on your website. Once the eBook has been written and added your shopping cart takes care of collecting the money and delivering the product to your customers. This can happen day or night and around the world.

Self-publish a book. Similar to selling an eBook except you will have to deal with posting your book out when orders come in.

Develop an information product. An information product is more than just an eBook. An eBook will be a PDF on its own. An information product may include the PDF but will also have audio / video content. It might be a series of PDFs. It will teach a particular topic and it will help the person buying it in a specific way. For that reason it is usually more expensive than just an eBook.

Sell affiliate products.  If you don’t like the idea of having to write and create your own product (although it is the best way to build an additional income from home) you can become an affiliate and earn money when you make a sale. Whatever your business use the search engines to find affiliate opportunities. Being an affiliate for a company means you are going to promote their product on their behalf. You are given a unique link to get people to click and if anyone buys anything you earn an affiliate fee.

Add advertising. You can use services like Google Adsense to add advertising to your blog. It takes a fair amount of traffic coming to your blog to earn a regular income from this but it is a simple option because once the advertising is on your blog you have nothing more to do. The adverts are shown according to the content you add so the more descriptive your content the more relevant your ads. For example if you are a vet the ads might be for pet insurance.

Add banner advertising. If you do have a WordPress Website that gains some regular traffic then you might want to advertise to include banners on your site. A company will send you a banner image and link. You place them up on your blog and they pay you a monthly fee for doing so. Again, advertisers will want to know you are gaining a fairly large and regular flow of visitors to your blog.

Offer online courses. If, for example, you run a training company that includes booking a venue and getting bums on seats why not move your course online and offering it from your website.  All you do is add your course and when people pay you earn an income. Or, if you do not want to set it up yourself you can use a site like Udemy.com, which lets you add your courses and then promote it from your website.

Webinars. This is more an intermediate/advance technique because you will have to be willing to learn how to use the webinar software, and how to edit the final webinar. You can use sites like eventbrite.co.uk, social media and of course your own website to promote the event. You get your participants on the call, provide them with some amazing information and then invite them to buy your ebook/information product or join your membership site or even buy the affiliate product you are promoting. This isn’t an excuse to just sell but they can work well. In the past I have used teleseminars and sold the audios.

Either you show your face on the video or you show participants a powerpoint presentation while you talk. Teleseminars are phone based. I get on the phone and present to the audience.

Membership sites. Do you run a business that might work well as a membership site? Content that members can download and learn from weekly or monthly? I have a friend who runs a fashion business membership site and her members learn how to start their own fashion company.

Members only content. Like a membership site you can limit how much content a person can read on your blog and then get them to pay to read the rest. You may have come across newspapers that do that and so can you. It is the same as a membership site but instead of creating content for your site you are using your blog content. Of course it will have to be exceptional content to expect people to pay but this is an option and there is software that will let you do that.

 You might want people to pay to subscribe to your blog and via Amazon you can add the RSS of your blog that people sign up to read.

Donations. Nice and simple. This has worked for me in the past. If you have a regular following on your blog you can add a PayPal donations button. You might want to be a little more subtle than just having a button that says donate here. Instead you can ask them to buy you a cup of coffee or a beer or provide you with a tip if they enjoyed reading your blog post. Or you can use a site like indiegogo.com and ask people to donate. I saw one blogger on that site ask people for donations so she can continue writing and in return said she would mention people on her blog posts and link back to their site. 

 There are courses around that will help you learn how to develop an app. The best ones will also tell you how to promote/sell them too. You can use your blog to write content about your app and also to sell your business app.

If you decide to use your WordPress website to develop additional blog revenue streams it is best to pick no more than three to save you getting confused and also to ensure you are doing them well. If you decide to take on a membership site or webinars you need to give it plenty of time to grow and develop, just like your business, starting and stopping in a few months is not the way.

If you would like me to work on your WordPress installation I will happily give you some tips on blog revenue streams based on the service you provide.

Members only content. Like a membership site you can limit how much content a person can read on your blog and then get them to pay to read the rest. You may have come across newspapers that do that and so can you. It is the same as a membership site but instead of creating content for your site you are using your blog content. Of course it will have to be exceptional content to expect people to pay but this is an option and there is software that will let you do that.

You might want people to pay to subscribe to your blog and via Amazon you can add the RSS of your blog that people sign up to read.

Donations. Nice and simple. This has worked for me in the past. If you have a regular following on your blog you can add a PayPal donations button. You might want to be a little more subtle than just having a button that says donate here. Instead you can ask them to buy you a cup of coffee or a beer or provide you with a tip if they enjoyed reading your blog post. Or you can use a site like indiegogo.com and ask people to donate. I saw one blogger on that site ask people for donations so she can continue writing and in return said she would mention people on her blog posts and link back to their site. 

 There are courses around that will help you learn how to develop an app. The best ones will also tell you how to promote/sell them too. You can use your blog to write content about your app and also to sell your business app.

If you decide to use your WordPress website to develop additional blog revenue streams it is best to pick no more than three to save you getting confused and also to ensure you are doing them well. If you decide to take on a membership site or webinars you need to give it plenty of time to grow and develop, just like your business, starting and stopping in a few months is not the way.

If you would like me to work on your WordPress installation I will happily give you some tips on blog revenue streams based on the service you provide.