Developing web presence for the digital future

 If you believe your local business doesn’t have to concern itself with developing web presence for the digital future you are very much mistaken. Us Brits are the most engaged European internet users spending 37.3 hours per person per month online (page 13) and if that wasn’t enough there is more, as outlined in the 2013 European Digital future in focus put together by comScore

Here are some stats to consider:

  • Online audiences/internet uses increased by 5% in the UK to 39,357 (page 11)
  • When it comes to what people are using to search, in the UK 68% are using a computer, 24% a mobile and 6.8% a tablet.
  • 14% of smart phone users in the UK purchased goods or services via their device
  • Nearly 1/3 of UK page views are from mobiles and tablets (page 23).

Why video marketing is important for local business owners

  • 158.9 million online video views and 48.1 million mobile video users
  • Video viewing on a mobile grew by 162% in Europe in a year
  • Google sites, Facebook and Vevo were the top 3 video sites in the UK

Using search engines:

  • Google captures 86% of the European search engine market
  • Yandex web search 10% and Bing 1%

As the use of the internet and mobile devices continues to grow and people use their home computer to search for information and to watch video you can see how developing a web presence of some kind is essential for the smallest of local business owners.

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