Five ranking factors of personalization in SEO
Let me start by saying I know I have used the American Z rather than the English S but that is because if you search for ‘personalisation’ you find a bunch of stuff not related to search engine optimisation. I want to explain this term so you can go off and do your own due diligence on how this ranking factor works. For now, when searching, you will have to use they keyword term personalization. So, what is personalization in SEO (search engine optimisation)? Personalization is a major factor in local search. It has been since around 2011 (ish). I remember co-hosting a webinar and we were searching for different keyword results. Depending on where the person was based (we were based around the world) the results were different. It caused quite a bit of confusion at the time but that was an example of the beginning of personalization in SEO. The good news is, personalization in SEO is the main reason you no longer have to obsess about being number 1 in the search engines. Wh...